I’m a Creative Director building brands as living systems.

For over two decades across London and San Francisco, I’ve led work spanning identity, campaign, editorial, digital product, and experiential design — shaping cohesive brand worlds that extend beyond a single touchpoint.

I thrive at inflection points: when a company is evolving, a story is still forming, or a new idea needs clarity and conviction. My role is to define the through-line — conceptually sharp, culturally aware, and executed with precision.

I believe brand is structure.
It’s language. It’s behaviour.
And when built well, it creates meaning at scale.

I’m drawn to work that sits at the intersection of culture, technology, and public understanding—where design plays a role in building clarity, trust, and meaning.