Kathleen Hessert

Sports Media Challenge is a premiere public relations, training and consulting company that specializes in providing services and solutions that build the brand of sports people, teams and organizations. Buzz Manager is a leading-edge business intelligence tool that mines, monitors and measures consumer generated media and online word of mouth. With the explosion of online word of mouth in blogs, social networks and other fan forums, this service provides a comprehensive web based solution to interpret and leverage the buzz around brands in the sports, entertainment and lifestyle markets. Ultimately, Buzz Manager keeps brands aware 24/7 of their reputation, the status of hot issues, fan sentiment and key influencers for public relations, marketing and other business applications. Buzz Manager enables you to track fan-generated media (FGM) and traditional media. You’ll know how much fans, or critics, are talking and exactly what they are saying. Much more than a web clipping service, Buzz Manager combines breakthrough technology and human intelligence to provide in-depth analysis that enables organizations to follow issues and act on information to enrich & protect their brands and those of their sponsors.