Katie Wright
Consultant, Brand strategy, and Design Research in Oakland, California
Complexity to simplicity.
Chaos to creativity.
Frame problems to provide focus and inspiration.
Ask why.
Dig deep and explore to find an insight.
Collaborate to get there. "There" is always different. Every time.
Remain open. Listen. Take everything in.
Read. Consider. Connect dots.
Growth mindset.
Always open to challenge.
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Inspired by humanity, emotion, human connection, stories, art, poetry, astrophysics, the human brain and mind, what we can't see but can infer, beauty in nature, a child's mind, words, photography, travel, culture, black holes, and human behavior.
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I'm usually called a strategist, but there is deep creativity and insight in what I do. I join the dots of business, brand, human behavior, and medium to create initial idea, platform, or jumping off point. This is where the team begins to create. I also do the research and exploration to understand the person, people, or group we're creating for. I love to collaborate and thrive in collaborative environments, but can create independently when the project calls for it.
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I've done this work for Fortune 500's and non-profits. I've worked with consumer brands, healthcare, education, technology, start-ups, and everything in between. My clients are VPs of marketing, CEOs, and entrepreneurs.
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Clients like to work with me because I understand their business, bring new insights, and drive growth as a result. Agencies like to work with me because I inspire teams, collaborate, continually seek the best work, coach and coax great ideas out of people. I mentor, lead, and build great relationships with colleagues and clients.
{Design thinking, brand strategy, advertising, digital, experience design, service design, social media, strategist, VP strategy, director of strategy, entrepreneur, consumer research, design research, consumer insights, innovation design, brand workshops, brand positioning, brand movement, post-disruption disruptor.}