Katrina Pierce
Small Business Owner and Founder in United State
Katrina Pierce is the Founder of Avenue 27 (DBA Shea Nexus), a UK-focused export business specializing in sourcing premium refined and unrefined shea butter from verified West African producers for distributors and manufacturers across the United Kingdom. With a strong foundation in international trade, logistics, and regulatory compliance, Katrina has built Avenue 27 around a clear commitment to sustainable and ethical sourcing practices.
As an active member of the Global Shea Alliance (GSA), Katrina leverages industry insight and a growing network of trusted suppliers to connect reliable West African producers with quality-focused UK buyers. She manages the complete supply chain process — from supplier sourcing and international logistics to customs documentation and compliance with UK import regulations — ensuring consistent quality and timely deliveries.
Within her first quarter of operations, Katrina exported over 5 metric tons of shea butter, secured agreements with three international trade partners, and maintained a 100% on-time delivery rate, while reducing procurement costs by 12% through optimized sourcing strategies. These early achievements helped Avenue 27 secure two wholesale clients in the UK.
Katrina is passionate about growing Avenue 27 into a globally trusted supplier of natural ingredients, with plans to expand into EU markets and diversify into additional ethically-sourced raw materials in the future.