Katrina Pierce
Small Business Owner and Founder in United State
Katrina Pierce is the Founder of Avenue 27, operating under the trade name Shea Nexus, a sourcing and export company focused on delivering premium refined and unrefined shea butter to the UK market. With a background in international trade, logistics, and compliance, Katrina has built a business model centered on quality, transparency, and ethical sourcing.
She works directly with verified West African producers, ensuring fair trade practices and sustainable supply chains while meeting the expectations of UK distributors and manufacturers. Katrina oversees every stage of the export process, from supplier selection and pricing negotiations to customs documentation and regulatory compliance, allowing clients to receive consistent, high-quality products with dependable delivery timelines.
Katrina is a member of the Global Shea Alliance (GSA), which keeps her up to date on what's happening in the industry and helps connect producers and buyers through global networks. In the early days of Avenue 27, she successfully exported more than 5 metric tons of shea butter, delivered all of it on time, and landed important wholesale clients in the UK. Her goal is to make Avenue 27 a trusted global supplier of natural ingredients and to expand into new international markets.