Katya Pavlova

2011- till present COMPEDIA SOFTWARE and HARDWARE

International Sales Manager

Introduction of new Biz models, and products, through Business Plan outline, market research

Strategic agreement finalization with major IP owners

Strategic distribution agreements for Brick & Mortar in more than 30 countries. Responsible for product presentations and outlining company's USP

Lead generation through personal contacts and online social networks

2009-2011 ELDIR PLASTIC INDUSTRIES

International Sales Account Manager

Accountable for creating and managing of sales programs for international markets (mostly Eastern and Western Europe) generating annual turnover of tens of millions USD

Responsible for the sales to strategic customers in predefined territories (Europe and the USA) such as Argos, Homebase, Auchan, Hornbach

Successful establishment and maintenance of distribution channels including agents, sales reps and cooperation with buyers of international retail chains

Representation at international specialized exhibitions

Implementation of coordination among pre-sale, production and sales departments

Actively involved in developing and upgrading process/procedure manuals

2004-2008 JEWISH AGENCY FOR ISRAEL

Manager of Marketing Department of Student Authority,

Marketing and PR activities in the field of higher education

Introduced a range of B2B and B2C services in collaboration with local government authorities (Ministry of Immigrant Absorption, Council of Higher Education, Ministry of Education, Nativ) and overseas (Hillel, Jewish Federations of North America)

Executed promotional and advertising projects of the Jewish Agency – educational fairs and events, supervised production of multilingual advertising materials (in English, Russian, Hebrew and some European languages)

Managed and advised a panel of four team leaders and 60 multilingual student guides, organization of training sessions for the staff

Managed the department budget

2000–2003 CENTRE OBUV, Russia, St. Petersburg

Marketing and Business Development Manager

National retail footwear chain

Fully accountable for the establishment and management of a new business arm of Moscow retail footwear chain in St. Petersburg; as a result 10 new retail shops were opened in the St. Petersburg region reaching $500