My current role is not my job, its a hobby I pursue daily to exercise my passion for amazing user experiences to-go! I talk to top brand leaders who need solutions to make their brands popular and to monetize them and meet demanding customer needs. Then I distill these into user stories and coordinate super smart engineers who can work together to create a big mountain of effort to deliver these solutions faster than the competition can, and let customers and end users succeed. This process is a daily challenge, it can be tweaked to get better and faster infinitely. And nothing ignites my passion than a challenge that one can try hard to conquer, do well at it, but expect it to turn around and strike back hard - because the challenges are human in nature, and what is human - can succeed but never be conquered.