Hi! I am Kruti Baires. I am an entrepreneur and a full process designer focused on product design and UX strategy. I globally craft simple user experiences that delight and impact people in their daily lives. I am inspired by bright colors, love details, and follow a lean design process. I strive for a rock-solid design that works, one that’s minimal, and constantly evolving based on people needs.

I have 14+ years of experience designing digital products, focusing on all aspects of the product lifecycle.I empathize with the user and design digital products across all touch points from big data to enterprise companies and innovative startups. I am currently an independent designer looking for my next passion project. While on my break I am an entrepreneur passionate about building a mobile app solving for fresh home cooked meals on-demand.