Keen Insites

Keen Insites opened its doors in 2008 as a website development company. Founder Jimmy LaSalle was also in the midst of launching another startup called Driven Local, a Search Engine Marketing service provider, which grew to become a full service digital media firm. One of the early challenges with launching new clients with Driven Local was their lack of a website, or having an older website that was not going to perform well on the search engines.

From 2008 through 2012, Jim, through Keen Insites, was the primary website developer for the clients that he brought on board to Driven Local. Around 2012, Driven Local started their own web development department and Keen Insites mainly focused on maintaining the websites developed and on occasion, creating a new website when in need.

In 2017 Jim and his partners at Driven Local decided it was time to sell their firm and were acquired by Scorpion Design, a California-based Web Marketing firm. Jim opted to not join the rest of his partners at Scorpion, and instead decided to go his own way and start focusing on Keen Insites once again. As there was a non-compete period, Jim was able to slowly organize his vision and structure and start planning for the future. No longer having partners, one of the first orders of business was to define the Company’s Core Values, the values by which he would run his firm going forward.