Keith Arnett

An idea. A position or opinion. The need for personal influence.

Robert Louis Stevenson said, "Everyone lives by selling something." What are you selling? For me, "sales" is finding the convergence of ideas and interests, or building a conscensus, and making a deal there.

But real sales doesn't end there. What you and I "buy" is FULFILLMENT of such an agreement. It is meeting commitments, overcoming obstacles, cooperating until the goal is accomplished, and embarking on other profitable ventures.

Through defined strategic processes, I do the deals and fulfill obligations with Key Accounts, Sales Channels, and Strategic Partnerships. And it's greatly satisfying.