Keith Reynold Jennings

The great mythologist, Joseph Campbell, once said, "If you're going to have a story, have a big story, or none at all."

Storytelling has become a topic du jour for everyone from leadership development gurus to sales professionals to content marketers.

No doubt, we should all practice storytelling. A well-told story creates a meaningful, yet fleeting, moment.

I think the future belongs to leaders (i.e. those who go first, not those who hold titles) who build meaningful movements — sustainable stories in which we can participate. And impact.

I help leaders shift from trying to tell their story better to telling a better story.

I do this as a marketing executive (one who practices this in the real world) and writer (one who teaches what he learns).

Based in Atlanta, I am the father of four and a lover of music, poetry and backpacking.