Keith Mirchandani

As president and chief executive officer of Tristar Products, Inc., in Fairfield, New Jersey, Keith Mirchandani has introduced hundreds of products to consumers and has led the firm to become a leader in direct-to-consumer sales. Keith Mirchandani founded the company in 1992 and has played a vital role in its growth, introducing brands such as Emeril Everyday, a line of countertop appliances created by renowned chef Emeril Lagasse, and the Contour Living leg pillow. Tristar’s products have been distributed in more than 100 countries and have been sold by major retailers such as Amazon and Walmart.

Tristar Products and Mr. Mirchandani have also found success with the PowerXL line of blenders, juicers, and air fryers, which was recently named the best-selling brand of air fryers in the United States. A graduate of the Owner/President Management Program at Harvard Business School, Mr. Mirchandani was honored by Industry Era Magazine as one of the Ten Best Entrepreneurs of 2019.