Keith O' Brien

I opened my first book on the human mind at 11, in a small public library in a suburb of Cork, Ireland. It was titled simply "How the Mind Works".

At 22 I was counselling students out of suicide and helped design a behavioural self-improvement plan for college students. At 23 I was Ireland's youngest Director of Elections, by 24 I was running elections for candidates in London. Finally I moved to Mumbai, India to work for a consulting company, working across India to design solutions to the $1trillion global problem of medical non-adherence.

I left the warmth of India, and now call London my home, pursuing a Doctorate in University College London on designing new ways of changing public behaviour in politics, marketing and local communities. I do freelance consulting if the project is challenging, and pro-bono for good causes.

My clock stands at 1/4 of a century, with only 4 goals:

Explore. Challenge. Create. Do.