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Education:

Masters in Business Administration (MBA)

Masters in Business Studies (MBS) : 'Strategic International Marketing'

Bachelor of Arts (BA) 'Philosophy & English Literature'

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Marketing Manager - Gleeson incorporating Gilbeys:

Managing the Marketing function for a range of manufactured and agency FMCG brands including Tipperary Water, Finches Soft Drinks, Bavaria Lager, Monster Energy and others.

To compete in an aggressively interactive world, we must shift our focus from driving transactions to maximising customer lifetime value. A move from Product Managers to Customer Managers centred on engagement and mutual Customer and Brand benefit.

• STRATEGY & INNOVATION
• BRANDING & COMMUNICATIONS
• SALES FORCE EFFECTIVENESS
• NEW WORLD SKILLS
• MARKET KNOWLEDGE
• SEGMENTATION & TARGETING
• VALUE CREATION & PRICING
• COMMERCIAL ACTIVATION