Kelly Groehler
Communications Strategist in Minnesota
Kelly Groehler
Communications Strategist in Minnesota
Global communications strategist.
Have passport, will travel.
Now: @SprostyNetwork, #Startups, #change, #CSR.
Then: Berkshire Hathaway Energy, Best Buy.
POV: CSR=value; trust=growth.
My career has coincided with the emergence of the trust economy: the rise of consumers’ demands for choice, immediacy and access, the transformation of the media, the spread of technology and new marketing methods, and the growth of social and environmental consciousness. These factors have shaped my approach to reputation management and strategic communications, working with multinational businesses in both regulated and unregulated industries. I have helped organizations protect and preserve reputation, engage regulators and stakeholders, launch new products and services, build employee engagement and customer consideration, and maintain share.
• Optimistic – focused on solutions
• Curious – I like to stay connected and understand how businesses operate
• Honest yet tactful – a straight shooter
• Outcomes focused – “so what?” is important to answer
• Strengths focused – in what I do, and what others do
• Competitive – in a healthy, good-natured sense
• Resilient – entrepreneurial and creative in tough situations
• Constructive – constantly strive for great work