Kelly Johnson
Writer, Social Media Manager, and Editor in Siler City, North Carolina
Qualifications
•16 years as a business journalist, researching & translating complex issues & strategizing on effective communication approaches internally and externally
•Writer & editor of content for print, web, social media, annual reports, news releases, blogs, radio, newsletters & promotions
•Reporter with astute understanding of a broad array of business, higher education & government issues
•Speaker & trainer for business & community groups, college students & co-workers
•Innovator & leader who drove workplace social media implementation & best practices
•Collaborator, relationship-builder, consummate professional with the highest ethical standards
Experience
UNC-Chapel Hill Information Technology Services, Public Communications specialist, March 2014-present
Write & edit web content & communications, annual report & communications with students, faculty & staff
Assist project managers with their strategic communication plans
Contibute to social media, strategic marketing & event planning & execution
Sacramento Business Journal Reporter 1997-2013
• Recognized & commended by managers, sources & readers for consistently producing well-researched, high-quality content on tight deadline
• Bolstered online readership in website campaign as first-ever reporter sent abroad to cover China trade mission as blogger & photographer
• Earned 2013 & 2012 awards from California Newspaper Publishers Association
• Created annual Meet-the-Newsroom event, generating story ideas & stronger business bonds
Sacramento Business Journal Social media leader, trainer, strategist 2009-2013
• Earned 2012 Kiplinger social media fellowship at Ohio State University, as one of 25 journalists selected from 400 applicants worldwide
• Led the company’s understanding & implementation of social media for use across departments to drive engagement, marketing, sales & story leads
• Founded & led for 3+ years a multi-department committee that developed & implemented social media & marketing campaigns & orchestrated events
• Co-developed social media best practices for 40 business journals within American City Business Journals