• Manages cross-functional schedule for customer-facing marketing tactics to increase enterprise revenue.

• Schedules and deploys over 200 customer-facing messages annually on the Set Top Box.

• Manages schedule and execution of 15-30 graphic ads weekly, that appear in the Customer On-Screen Guide.

• Manages the monthly calendar and prioritization of enterprise campaigns to be inserted on the DIRECTV bill statement.

• Supports Customer Monthly Newsletter by creating content and edit publication. Drops to 14MM homes each month.

• Increased AUDIENCE viewership to over 4MM average weekly viewers, and garnished 2% lift in network viewership YOY.

• Manages marketing campaigns for DIRECTV Golf & Tennis Experiences, coordinates all materials with programming partners. Engaging over 3MM customers who tune in to the Experiences.

• Supports Customer Communications team with annual communication strategy, programming renewal negotiations and annual budgets.