Kelly Newby

Kelly has had wide ranging experience in the entertainment business giving her uniquely powerful expertise. As a talent agent and personal manager, Kelly worked with top talent from the world of film, television and music. Her successes cover the gamut, from concert tours to television specials, music videos to feature films. When her management relationship with Roseanne led to the sale and launch of her syndicated talk show, Kelly made the transition to producer. Thus began a decade long venture creating and executive producing a variety of programming for network, syndication and cable as well as live theater. Recruited by a top boutique advertising agency, Kelly then began casting real people for national television commercials on behalf of major brands: 23andMe, eHarmony; TrueCar; Nutrisystem; and LegalZoom. Her years of interviewing and producing experience culminated in pioneering a highly personalized casting and story producing process that is efficient and effective, identifying real users from extensive databases and customer submissions. The stepped process results in finding exceptional branded stories and real customers who are comfortable sharing them thus creating positive return on investment campaigns in today's marketplace. Finding memorable and moving stories for broadcast, print and social media, is a natural compliment to her innate curiosity.

THE LINK VIEW KELLY'S work here at 23andMe, Customer Stories, CASTING DEMO REEL & INTERVIEW, ONLINE PORTFOLIOS OF HER WORK, CV AND MORE.