The face you make when you've thought of the 99th possibility… Hi! I'm Kelly, KWB & CO's Founder and Chief Innovation Officer (CIO) since 2008. I'm a serial entrepreneur, business coach, facilitator, and travel advisor. I have a passion for rural entrepreneurs and for curating travel experiences that showcase our natural resources, spotlight our rural businesses, and elevate prosperity in our local economy!

As a life long learner, I've collected lots of certifications: Entrepreneurial Mindset Facilitator, REAL Entrepreneurship Facilitator, Entrepreneurial Mindset Profile Practitioner, Advanced FORA Travel Advisor, and YNAB Budget Coach. I'm clearly certifiable, but most importantly, I'm an innovative entrepreneur who takes pride in delivering positive impact consistently! I'm hard core results-oriented because you can't pay bills with effort and good luck trying to deposit effort (or excuses!) into your bank account.

I'm a recovering HR Professional who respects the value and impact of engaged, empowered, and appreciated employees! As a rural economic development advocate, it's rewarding to support entrepreneurs' in their efforts to break the generational poverty cycle and I love celebrating their financial successes. As a proud budget nerd and cash flow geek, I consider budgeting skills to be a sleeper superpower. Let's talk about how I can help YOU Give Every Dollar a Job and how we can get that cash flowing!

In addition to traveling, I enjoy thrifting, flea marketing, designing, and DIYing! Humble brag: I have a radar for finding interesting things and houses talk to me. I was flipping houses and DIYing long before HGTV! I've lost track of the properties my husband (literally, a JACK of all trades) and I have built, renovated, and flipped (not to mention furniture and room transformations)! Rumor has it that if you stand still in my household long enough, you may get spay painted a bright color! For these services, you'll find me at Twisted Sister: Thrifter, Flipster, Sourcer! Yes, my brothers think I'm crazy!

As a committed TraFooWinkie (Travel, Food, Wine Junkie) who loves adventures and experiencing new cultures, you'll find me prioritizing grocery stores, local history, and cooking classes on my travels. In 2025, I created the TraFooWinkie Club to curate unique travel adventures so entrepreneurs can “experience” the Experience Economy. I can help plan your next adventure or facilitate training in your community to explore the value in the Experience Economy. I enjoy working with entrepreneurs to create profitable experiential offerings. Agritourism, Ecotourism, Art & Food Tourism…oh my!

I enjoy creating solutions for all problems and firmly believe there are really NO problems, only opportunities! Resourceful by nature, I know we can create impact with any budget. Let's Chat!