Kelsey Coffrin

My interests range from snowboarding to cycling. I am also interested in entrepreneurship, travel and have a love hate relationship with running. I'm a marketing professional with nine years of defining and building brands.

As a brand marketer at Target, I took various business problems, strengthened with consumer insights, to create marketing strategies. Throughout this process, I led cross-functional marketing and merchandising teams to create holistic and effective multi-channel work across paid media, social, packaging, promotions, in-store, events, .com, and PR. During my time at Target, I worked on campaigns including Wedding Registry, Pillowfort, Back-to-School, Summer, and Halloween.

As a media supervisor at Wieden + Kennedy, I developed multi-million dollar media strategies, ensuring advertising placement was both contextually and demographically relevant while amplifying the creative message. I worked on brands including Converse, Old Spice, and Travel Oregon.

You can click the button above to visit my website.