Kelvin Liu
Public Relations, Corporate Communications, and Communications Strategy in Los Angeles, CA USA
Kelvin Liu
Public Relations, Corporate Communications, and Communications Strategy in Los Angeles, CA USA
With over 15 years of agency and in-house communications experience, I've led global PR strategy for some of the most well-known entertainment brands through traditional press relations, influencer marketing, corporate communications, celebrity ambassadors and social media integration.
At Activision, I've been fortunate to work with many diverse franchises. I've spearheaded the worldwide PR launches of Call of Duty: Black Ops 4 and Call of Duty: Infinite Warfare, helping the series become the number-one selling video game brand worldwide for nine of the last 10 years. I've also helped catapult Destiny to the biggest new IP launch in industry history. Additionally, I've led campaigns for tentpole franchises including Guitar Hero, Tony Hawk, Transformers, James Bond 007 and more.
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