Ken Allred

Ken Allred, Founder and CEO of Primary Intelligence, is a thought leader in win loss analysis, sales intelligence and sales enablement solutions. With an extensive background in sales, sales management, and product management, Ken is committed to the optimization of these areas in his client’s organizations—specifically, through the implementation of Primary Intelligence’s advanced sales intelligence solutions.

Ken first became interested in sales and product marketing while studying business at the University of Utah. After college, he spent ten years honing his skills in sales and sales management positions with innovation leaders such as National MicroComputers, Information Enabling Technologies, SunGard HTE, and PeopleSoft. During his tenure at PeopleSoft, Ken identified a critical missing element in the enterprise sales process—an accurate and objective method for understanding buyers’ decisions and making meaningful change based on that information. As no one at the time provided this kind of information in a form designed specifically for improving sales effectiveness and competitive win rates, he founded Primary Intelligence to meet this need.

As the market leader in Win Loss Analysis and Competitive Intelligence for the past decade, Primary Intelligence has studied more than 30,000 purchase decisions for its clients, totaling more than $70 billion in revenue opportunities—more than the annual GDP of some nations. In addition to the sheer number of sales opportunities analyzed, Primary Intelligence also excels in the breadth of its experience, having studied buyers and their purchase decisions in more than 30 industries and vertical markets. Taken together, the depth and breadth of Primary Intelligence’s experience puts it in an unmatched position to help clients better understand their buyers and the decisions they make.

Ken grew up the oldest of 19 brothers and sisters in Park City, Utah, is married with four children and lives in Draper, Utah.