Ken Mandel

Ken is an industry veteran in the digital advertising arena serving most recently as Regional Vice President of Advertising Sales and Marketplace for Yahoo! Asia Pacific. He joined Yahoo! in January 2008 as Regional Vice President & Managing Director of SE Asia and was tasked with establishing the internet giant there. He would eventually open four new markets in less than two years. Before that Ken held regional leadership roles with WPP where he served as CEO of XM Asia Pacific, CEO of Neo@Ogilvy and Vice President of OgilvyOne Asia Pacific. Wherever Ken went his impact was quickly felt. Over a 6-year period at XM, he maintained it as one of the region's leading digital agencies and grew it to become even more successful. While at Neo@Ogilvy, Ken again created a regional force by growing the digital media network from nothing to over 200 people in just 16 months. He also helped lead OgilvyOne to two consecutive Regional Agency of the Year titles and was the founder of the multi award winning Ogilvy Digital Innovation Lab responsible for break through mobile marketing innovations for American Express, Diageo, and Nokia Mobile Phones. Ken completed his Asia-Pacific Management Post-Baccalaureate Program at Capilano College, Vancouver, Canada and holds a Bachelor of Arts degree in Social Psychology from McGill University in Montreal. A digital media veteran and frequent industry spokesperson, he currently serves as the Interactive Advertising Bureau (IAB) Chairman Singapore, SE Asia Chapter and is a board member of the Mobile Marketing Association Asia Pacific after previously serving as the founding Vice Chairman. Ken is also a Board Council Member of Design Singapore under the Ministry of Information, Communications & the Arts (MICA) and was recently appointed Chairman of the Digital Advertising Alliance Singapore (DAA), an initiative of the Media Development Authority of Singapore (MDA). Ken, along with his wife, Thet, and two young sons have been residents of Singapore for the past 12 years and consider it home.