Take a marketing guru, product manager, creative director, copywriter, and a consummate perfectionist and combine them—the result is Ken Ribotsky, who offers clients so much more than most agency presidents. He brings all of these talents to the table to help clients define and guide more compelling marketing and brand strategies.
Leading pharmaceutical marketing firms for more than two decades has given Ken an unparalleled understanding of the business—and a brain that's wired for superlative strategic thinking. For Ken, it's always a matter of ensuring that the strategy is as creative as the creative is strategic. For clients, it's what transforms something from mere product to coveted brand. For everyone, it's a symbiotic process that is highly energizing, filled with fun, and mutually rewarding.
Always treating a client's brand as if it were his own, Ken draws from his experience as a former creative director at a high-end consumer agency to challenge his creative teams to go beyond the mundane and produce work with creative impact. From producing and directing TV commercials to launching DTP campaigns and branding new products, he offers clients extensive expertise in pharmaceuticals, biotech, and medical devices, as well as business, lifestyle, and luxury consumer products and services. Whether he's strategizing with clients behind a mirror in a market research center in Houston; raising sales representatives' spirits at a launch meeting in Madrid; providing his marketing and advertising expertise as a member of the board of Providence Speech and Hearing in Orange County, California; or sharing his unique insights with marketers worldwide in publications like Med Ad News, PharmaVOICE, and PM360; Ken is always fully engaged, bringing his own brand of "bestness" to all areas of his hectic but satisfying life. (When he isn't helping clients go further and higher, he enjoys the thrill of amusement park roller coasters.)
Ken truly understands the environment that his clients work in and he helps them navigate corporate waters and deliver what they need to grow their brands. Many of the clients he has worked with have involved his agencies in all aspects of their brands. Understanding that successful companies are built upon relationship-driven engagement, he encourages very cohesive, organic partnerships with clients. His desire to provide a higher level of engagement led Ken to create The Core Nation—a strategic marketing