Kerry Bedford Noone

Employer Branding, Employee Engagement, and Diversity in Maryland

Kerry Bedford Noone

Employer Branding, Employee Engagement, and Diversity in Maryland

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I am a recruitment marketing and employer branding professional with more than 25 years of experience in developing and delivering knowledge-based solutions through digital marketing. I have been instrumental in launching successful social media programs that empower employees to share their personal and professional stories as corporate brand ambassadors.

I am currently caring for the CVS Health recruitment marketing and advertising as Director of Employer Branding. I am very excited to launch the brand new career specific social spaces @CVSCareers, which can be viewed on our #CVSSocial page at jobs.cvshealth.com/social. Over the next 6 months, we will be transforming the CVS candidate experience through a robust content strategy, recruitment marketing guidelines, a refreshed career site, mobile apply and a fun, emotional and purpose driven recruitment value proposition campaign.

At Amtrak I launched the company's first ever employer brand strategy and employee value proposition by partnering with the Amtrak corporate communications and marketing teams. To support Amtrak's recruitment marketing outreach, I developed and nurtured the company's employer brand focused @AmtrakCareers social media program on Twitter, Instagram, Facebook LinkedIn, Tumblr and Pinterest.

Prior to Amtrak, I served as Global Social Media manager at CSC and as Senior Employer Branding Marketing Manager at Sodexo.

HONORS:

Listed as one of the 16 influencer accounts to follow for advice, insights, and general conversation on all things Employer Branding. (http://blog.clinch.io/top-15-twitter-accounts-employment-branding)

Quoted in various business strategy books, including, “Open Leadership” by Charlene Li, co-author of the bestseller “Groundswell” and Founder of Altimeter Group (2010, Page 204)

Speaker at 2013 Multicultural Women's National Conference

Earned acknowledgement and recognition from numerous social media-marketing experts in employment branding, new media, and digital marketing from 2007 through 2015 (list available upon request)

Please connect with me on Twitter @KerryNoone

Digital Marketing Management, Campaign Management, Global Social Media Management, Employment Branding, SAP Success Factors Technology, Social Media Marketing, Corporate Branding Identity, Content Marketing, Social Engagement, Talent Management, Advanced Analytics and Measurement Tools

  • Work
    • Amtrak
  • Education
    • Master of Arts, Publication Design
    • Bachelor of Science, Corporate Communication