Kevin Annison
iPowow and fox sports in charlotte, nc
Kevin Annison
iPowow and fox sports in charlotte, nc
TV & Digital Media Integrations Expert
I am a highly motivated, innovative and respected television & digital media executive with 20+ years of experience in the sports media and cable television industries. My core competencies include managing advanced digital media businesses for television networks and creating fully integrated, multi-platform brand extensions and ad campaigns designed to engage the audience and drive revenue. My motto "Make things happen!".
RESUME:
iPowow! Participation TV - SVP Business Partnerships & Sales (2014 - present)
iPowow! USA is the leader in Participation TV; a real-time platform that engages and connects viewers with the content on the television screen.
Fox Sports/SPEED – VP/GM Digital & Interactive Media (2007 - 2014):
I lead and oversee the Digital Media division for Fox Sports SPEED including the networks websites, mobile web & app's, editorial/program development, TV Anywhere initiatives, video on-demand distribution, integrated ad sales & marketing initiatives, social media brand extensions, along with digital operations. Manage a staff of 40+ editorial, web design & developers, edit/social media, video operations and sales & marketing professionals. Built the multi-million dollar digital media group into a profitable business. Negotiated digital rights deals with all the major racing series participating on SPEED, distribution agreements with mobile carriers, web portals, electronic sell-through & PPV and video on demand cable providers.
Fox Sports/SPEED – VP Business Development & Operations (2005-07) Responsible for the strategic development and creation of innovative multiplatform on-air and online content campaigns and brand extensions. Developed and created the networks digital media strategy and business plans for the website, mobile and video on-demand platforms.
Fox Sports/SPEED – VP Finance & Operations (2001-04)
Managed a 1/4+ billion dollar network P&L and provided strategic guidance on the day-to-day operations and programming of the network. Finalized the acquisition of the Speedvision cable network by Fox Sports and played a key role in the relocation, rebranding and relaunch of the network to SPEED Channel. Supervised the networks Canadian Affiliate agreement negotiations.