* 20+ years in the Consumer Packaged Goods industry in Western Canada.

* Comprehensive knowledge of western sales distribution channels including direct, wholesale, distributor and broker networks.

Areas of Expertise:

Market Analysis

Business Planning and Strategy

Developing Comprehensive Business Plans For Products and Brands

Key Account Management

Retail Coverage Optimization

Contract Negotiation

Trade Investment Analysis and Optimization

Retail Pricing Analysis

Internet Presence and Social Media Development