Kevin Krossing

Things that fascinate me:
I have always been fascinated with people – what inspires them and why they do the things they do. This has led to my interest in stories and brands. Brands, fueled by story, captivate, cajole, irritate, and fill us with hope. We see ourselves through brands, and develop a shared worldview.

Things I’ve done:
I have been a marketer for over 20 years. During this time, I have explored the relationship between stories, objects, value, and brands. This ongoing journey has allowed me to better understand how people engage and embrace new experiences through brand-driven stories.

Things I believe:
• I believe we are driven by story, not numbers.
• I believe we are a culture of builders, creators, and curators.
• I believe great ideas happen when the right people connect.
• I believe in doing more with less, and making it awesome.
• I believe communication is not about speaking; it’s about listening.
• I believe hope, passion & commitment allows us to achieve the unachievable.