Kevin Lavery

I am one of the founders of Millennium, the UK’s leading specialist advertising and marketing agency for the 50+ market. An advertising and direct marketing specialist with over 37 years’ agency experience, having started with Ogilvy & Mather in 1974. Author of the books ‘The Definitive Guide to Grey Marketing’, ‘The Definitive Guide to Mature advertising and Marketing’ and The New Millennium Tales, which is a compilation of stories dealing with Baby Boomer marketing.

A regular conference speaker on mature marketing nationally and internationally at venues including Washington, Singapore and Sydney. I have chaired sessions in London, New York and the World Demographic Association in Switzerland.

I am also is a founder and until recently president of the International Mature Marketing Network (IMMN) the worldwide organisation of mature consumer insight.