Kevin W. McFall, MBA

Media, Strategy, and Business Development in Chicago, Illinois

Kevin W. McFall, MBA

Media, Strategy, and Business Development in Chicago, Illinois

I am a digital marketing thought leader, strategic creator of new revenue streams and practitioner of digital transformation. I serve in the role of Senior VP, Strategy and Business Development for Ebony Media Operations f.k.a. Johnson Publishing Company. I leverage the disciplines of advertising, media technology and strategic partnerships to impact entrepreneurial driven organizations. I consider myself to be cool, calm and always connected. I am an accomplished leader and player's coach of high performing teams in business development, digital strategy and licensing for the iconic EBONY and JET media brands. I have also taken a strategic approach to achieving digital transformation goals and product development initiatives for companies like Sears, the NewME Accelerator, the RLJ Companies, NewFuturo.com, Professional Diversity Network, IAC, Tribune Media, UptownMagazine, VIBE, and many others.

My earlier roles have included VP, Global Business Development and Product Strategy for Cision; co-founder / VP of Product and Content at RushmoreDrive.com (the IAC vertical search portal); and pioneer of Social TV and the Electronic Program Guidance (EPG) service Zap2it.com (America's fave TV, Movie, & Celebrity destination), where I was Head of Affiliate Products and Programs for the Tribune Media Services division.

A husband, father, community leader, House music PR trailblazer and historian, a proud member of Kappa Alpha Psi; I enjoy snowboarding, cycling, and sports cars. Through a digital lens, I strive to shatter and disrupt all notions of what it means to be a renaissance professional. Let's connect and transform.

  • Work
    • Johnson Publishing Company
  • Education
    • Rutgers University
    • University of Illinois at Urbana–Champaign