Kevin W. McFall, MBA

Chief Marketing Officer in United States

Kevin W. McFall, MBA

Chief Marketing Officer in United States

360-degree marketing executive who thrives on leading and executing multi-channel performance-based campaigns and programs, from social to digital, to experiential events that result in increased customer acquisition and revenue.

Expertise in go-to-market (GTM) strategy, integrating brand strategy, product marketing, and digital innovation to accelerate revenue and customer engagement across B2B and B2C categories. Proven ownership and execution of all facets of the customer lifecycle, from acquisition through retention and renewal. Recognized as a "Top Product Marketing Voice" on Linkedin.com. Former Director of Product Marketing at Sphera, Head of Belonging, Diversity, & Inclusion Solutions for Workday, and former Chief Operating Officer (COO) for Inner-City Computer Stars Foundation (icstars.org). Past roles have included digital strategy, business development, and integrated marketing as interim CMO/Senior Vice President of Ebony Media Operations f.k.a. Johnson Publishing Company home of the once iconic EBONY and JET media brands. I leverage the disciplines of advertising, licensing, technology, and partnerships to impact entrepreneurial-driven organizations.

My peers consider me to be cool, kind, and always connected. I am an accomplished leader and player's coach of industrious teams. My track record includes marketing, product, and operations for companies like Sears (searspartsdirect.com), the NewME Accelerator, the RLJ Companies, Professional Diversity Network, IAC, Tribune Media, UptownMagazine, VIBE, and other national media organizations.

My earlier roles have included Global Business Development and Product Strategy for Cision; co-founder/VP of Product and Content at RushmoreDrive.com (the IAC vertical search portal); and pioneer of Social TV and the Electronic Program Guidance (EPG) service Zap2it.com (America's fave TV, Movie, & Celebrity destination), where I was Head of Affiliate Products and Programs for the Tribune Media Services division.

As a husband, father, community leader, House music historian, and a proud member of Kappa Alpha Psi; I enjoy snowboarding, cycling, and sports cars. Through a digital lens, I strive to shatter and disrupt biases.

  • Education
    • Mendoza School at University of Notre Dame
    • University of Illinois at Urbana–Champaign
    • University of Phoenix