Kevin W. McFall, MBA
Chief Marketing Officer in United States
Kevin W. McFall, MBA
Chief Marketing Officer in United States
I’m a proven go-to-market (GTM) and product-led growth marketing executive who builds revenue engines and digital programs that scale B2B profitability and social impact missions.
Across roles as Founder, CEO, CMO, COO, SVP, Director, and product marketing leader, I’ve led cross-functional teams to grow P&Ls up to $20M, increase nonprofit operating revenue by 18%, and drive double-digit gains in donor, sponsorship, and earned-revenue performance. At PushBlack, a narrative-driven nonprofit media company, I built AI-enabled content and distribution programs that increased efficiency by 75%, customer acquisition by 24%, and key engagement KPIs by over 25%, while reaching more than 6M listeners through a top-ranked podcast collaboration. Previously, as COO of i.c.stars, I owned a $7.6M budget, diversified revenue, and led the organization’s digital transformation—implementing CRM, LMS, and data dashboards that lifted productivity by 30%.
I bring a rare blend of corporate product marketing, ESG SaaS, and media experience—Workday, Sphera, Ebony Media, and advisory work delivering $30M+ in client revenue—combined with deep nonprofit leadership, inclusion- and equity-focused program and product work, and board-level partnership-building. I’m looking for a mission-driven organization where I can help modernize marketing and digital infrastructure, strengthen earned and contributed revenue, and translate data and storytelling into measurable impact for the communities served.
My peers consider me to be cool, kind, and always connected. I am an accomplished leader and player's coach of high-performing teams. My track record includes marketing, product, and digital transformation for companies like Sears (searspartsdirect.com), the NewME Accelerator, the RLJ Companies, Professional Diversity Network, IAC, Tribune Media, UptownMagazine, VIBE, and other national media organizations.
My earlier roles have included Global Business Development and Product Strategy for Cision; co-founder/VP of Product and Content at RushmoreDrive.com (the IAC vertical search portal); and pioneer of Social TV and the Electronic Program Guidance (EPG) service Zap2it.com (America's fave TV, Movie, & Celebrity destination), where I was Head of Affiliate Products and Programs for the Tribune Media Services division.
As a community leader, House music historian, and a proud member of Kappa Alpha Psi Fraternity Inc.; I enjoy cycling, tennis and sports cars. Through a digital lens, I strive to shatter and disrupt biases.