Kevin Yu

Marketer, problem-solver, cyclist, climber, hiker, adventurer, reader, student, cook, art and architecture fanatic, "numbers person" - each of these terms describes an aspect of who I am and they combine to make the complete ME

I have an analytical mind, and I like to approach issues from the most basic level. Every complex problem is a collection of fundamental details, and by understanding and addressing these fundamental issues, the problem simplifies itself.

I'm a believer of the positive power of negative thinking (coined by famed adventurer Will Gadd). Being a blind optimist can be reckless, but if you consider the different ways that things can go wrong and properly address and properly prepare for them, then you can focus on the positives and move forward without fear.