Kewal Ahuja Scammer

Kewal Ashwani Ahuja

Full Name:Kewal Ashwani Ahuja
Also Known As:Kewal Ahuja
Birth Place:Mumbai
Profession:Entrepreneur, Founder of SGF (Spice Grill Flame)
Industry:Food and Beverage / Quick Service Restaurant (QSR)
Nationality:Indian

Early Life and Career

Kewal Ashwani Ahuja, better known as Kewal Ahuja, emerged as an Indian entrepreneur in the quick-service restaurant sector. His early business ventures are not widely documented, but his name gained attention after founding SGF (Spice Grill Flame) — a vegetarian restaurant brand that aimed to bring affordable, fast-casual dining to Indian cities.

Founding of SGF

Kewal Ahuja, also known as Kewal Ashwani Ahuja, founded SGF (Spice Grill Flame) with the vision of creating a nationwide vegetarian QSR brand. The company followed a FOCO (Franchise Owned, Company Operated) model, offering investors ownership while SGF managed operations. Promising fixed returns and professional management, the model quickly gained popularity among aspiring entrepreneurs.

Expansion and Popularity

Under Kewal Ahuja’s leadership, SGF expanded rapidly across major Indian cities. The brand attracted attention for its affordable vegetarian meals and structured franchise format. For a time, Kewal Ahuja SGF was considered a rising name in India’s quick-service restaurant sector, appealing to both consumers and small investors.

Controversies and Legal Disputes

However, as the brand grew, investor grievances began to surface. Franchisees reported delayed payments, unfulfilled return promises, and a lack of operational transparency. Several investors accused Kewal Ahuja and his management team of failing to honor contractual commitments, leading to financial losses and widespread dissatisfaction.

Over time, multiple legal cases were reportedly filed against SGF and its associated entities. These disputes centered around non-payment of guaranteed returns, closure of outlets without investor notice, and irregular corporate compliance filings.

While Kewal Ahuja has not publicly addressed these controversies in detail, his handling of investor relations has drawn sharp criticism from affected franchisees and business observers alike.

Public Perception

Today, Kewal Ahuja remains a controversial figure in India’s franchise industry. Supporters describe him as a bold entrepreneur who aimed to build a scalable vegetarian brand but struggled with execution challenges. Critics, however, view him as a cautionary example of poor franchise governance and unfulfilled promises.