key business

Unpredictability and, at the same time, a complete, automatic conservation of the past. Key Business has designed and created Unitdesign, a multi-discipline design network. We have been dealing with corporate image for over 25 years. We specialise in creating a company image, not just a logo. We create websites, design applications, company profiles, brochures and catalogues. We create the guide lines for the advertising agencies to follow in their campaigns. We invent the trademark, i.e. the brand name, side by side with the strategy consultants. We try to identify what makes companies really special, what they really need, what they value, and why that value distinguishes them from the others, and we help them communicate this through design. Design does not mean merely how things appear from the outside. Design refers to something which is highly effective. A project which appears to be an extremely easy undertaking is a project, the complexity of which has not been really understood.

Simplicity is complexity transformed.