Khawla W Roadha is a new, fresh, Dubai based ladies fashion brand that defines style as young, fun and vibrant.

The brand name is the accumulation of the designers that own the brand and is an honest definition of their dedication to fashion and its embodiment in their designs. Khawla and Roadha Binkhedia are University students who are fiercely passionate and have dabbled in fashion design for many years. After constantly being asked about their designs, the young designers have finally brought their passion alive and directly on to the racks for all to enjoy.

‘Fun’, ‘vibrant’ and ‘energetic’ are three themes to describe the origination these two girls bring to fashion and what helps define their unique style. With a large influence rooting from their mother, who is also a fashion designer, they credit her for their passion and determination to pursue the line. Furthermore the brand helps them express their mother’s lessons to take risks, be confident and absolutely love what you wear.