I graduated from UNC Chapel Hill and Duke University and got my start in digital strategy at Ignite Social Media where my clients included Microsoft, The Body Shop and Intel. Since then I've worked on digital projects for Duke University, Warner Music Group and MTV Networks. In 2010 I formed UpHill Media which provided digital consultative services to Cisco Systems, PBS' hit concert television series "Live from the Artists Den," and Y-Combinator start-up The Fridge (acquired by Google in July 2011).

In addition, I work in marketing at Capital IQ, a division of Standard & Poor's.