I help places, properties, and organisations find their brand signature – positioning them clearly and shaping experiences that people remember. My work connects strategy with design, collaborating with developers, agencies, and design consultants to bring ideas to life, shaping value creation in ways that are both meaningful and practical.

With two decades of experience in brand creation, rebranding and positioning projects spanning from Dubai to Kuala Lumpur, I’ve worked with organisations such as Honeywell Middle East, Dubai Properties Group, EcoWorld, PETROS, TGV Cinemas, Amway Southeast Asia, and MIDA Malaysia – helping them shape brands that resonate with the people who matter most.

Beyond places and properties, many of my clients also came from a broad range of industries from engineering firms, government agencies, multinationals, startups, to consumer brands.

With an MBA and a background in Political Science, Anthropology, and Sociology, I bring a multidisciplinary lens to every project – ensuring clarity, resonance, and purpose. Alongside consulting, I dabble in writing on brand, culture, and the built environment.