Kimberly Johns

Recent MBA graduate and digital and new media obsessed marketing professional. I am currently the Vice President of digital marketing at a leading consulting firm in New York City. My online strategy experience includes: CPG, apparel, financial services and travel.

I follow the digital and new media trends closely and actively participate in discussions around new marketing techniques. The growing number of social networking sites along with the new ways to speak to consumers online, requires marketers who are in tune with the tools available. My genuine interest and enthusiasm around these new marketing mediums allows me to stay up to date and interested in applying them to digital marketing strategies targeted at increasing ROI. I am an early adopter of the new sites and applications used to boost sales in-store through mobile devices, or to increase online interactions with customers. I actively use and test these tools so that I am better aware of their potential uses for brands. I have participated in brand strategy creation and implementation both as a consultant and on the client side of digital marketing.

I have made a point to work across industries because with a little ingenuity, any product or service can be marketed effectively online.