I am a digital marketing native with a proven track record in the development and execution of integrated marketing, with a strong focus on social media programs & campaigns. With over sixteen years experience across the CPG, fashion, lifestyle, technology, and design/architecture industries, I help brands drive buzz, traffic and consumer engagement. I have a passion for storytelling and fostering audience development, as well as building internal teams and departments.

In my career, I've worked with large and small companies and organizations delivering dynamic programs resulting in valuable audience engagement and profitable ROI.

While analytically minded and focused on success and strategic vision, I am a driven professional with solid understanding of full-spectrum marketing programs for online, offline, experiential, viral, WOMM, and guerilla-style experiences.

Specialties: Social Marketing. Brand Planning and Strategy. Team Management. Content Development and Syndication. Audience Engagement. Partner Management. Marketing Measurement and Analytics. Digital Architecture. Event Production. Editorial Development. Client Relations and Management.