Kimi Yeh

I am Kimi, a creative thinker and digital storyteller with strategy and commercial design background. I have devoted myself to advertising, especially digital storytelling and culture research. My skills are not only used for jobs but also on my passion- sports. Every project is like a game. To win you have to hold the team together. The success for me comes from open communication, active cooperation, proactive responsibility, innate trust and sensible risk. I am not the whole team, but I am a piece of the puzzle to connect the team together.

I have worked in the advertising industry, from communicating with clients and writing the proposals to execute the tactical plan with my art directors and programmers. I have done a variety of projects, from international brands (Nike, Philips, and Motorola…) to local brands (FamilyMart). The most challenging and enjoyable experience was to get my advertising Master Degree in the US. It was hard to learn a whole new language; however it was fun to explore a new culture.