Kim McKay

In 2008, I kicked off a new venture, Klick Communications. A full service Comms business hell bent on harnessing the power of digital.

My friends say I am back from the future. While it's not entirely true, they're convinced I was tweeting with the birds and running Facebook campaigns before Mark Zuckerberg had facial hair. I do admit to being a first class digital nerd who worships at the altar of SXSW and I love nothing more than being the bring the best ideas to life via digital platforms.

In the BK (Before Klick) era (1998 to 2003), I was working my ass off at Sony Music where I hung out with rock stars on a daily basis. While it was fun and I learnt a LOT, all it means now is that my iPod playlist has an air of notoriety.

In 2003, the travel industry came calling and I went on to become the youngest ever Director of Marketing and PR at Toga Hospitality where I oversaw the Brand Strategy and Marketing for 45 hotels in Australia and Europe.

One of my guiding philosophies is that business is about partnerships, an approach that I apply both within the company (Klick) and with its stakeholders. I believe that brilliant ideas and strong partnerships are the cornerstones of greatness. Not only do I want the same clients in 5 years time; I want the same the team standing beside me. This is a big goal but with commitment and focus, I believe it can be achieved.