Kim Steadman

I am a passionate licensing professional that is well-versed in creative brand strategy and developing new consumer products through strategic partnerships. Currently, I am the Executive Director of Licensing for Global Icons representing many well-known global brands for licensing opportunities across a variety of product categories.

Over my 20 year licensing career, I've partnered many world class companies including Honda, Yamaha, Microsoft, Activision, THQ, S.C. Johnson, Bissell, Lamplight/TIKI, AT&T, Kraft Foods, Borghese, Kraco, TOMY, Lenox, IRIS Usa, Kellogg, Rocky Mountain Chocolate Factory, Pure Fishing, Remington, Peg Perego, philosophy, Cub Cadet, Dole, Chiquita, Sunkist, Ken's Foods/Sweet Baby Rays, Bridgford, etc, Casting vision and dreaming potential partnerships between companies is my nature. I've walked partners through the process hundreds of times and have experienced the fruit of labor through the witnessing of many new product programs in the market.

I possess a strong understanding of products and marketing due to my own curiosity and love of products throughout many industries including: automotive/powersports, food, beverage, housewares, home, sporting goods, apparel, video games, toys, fashion, personal care, and home improvement.

My specialties include: - New business development- In-bound marketing- Digital marketing- Strategy development- Sales cycle management- Client management- Contract negotiation- Spearheading new brand licensing programs- Strategic partnerships- Licensing acquisition- Infringement strategies and implementation- Product development- Database management - Salesforce and Claritysoft.

If you are researching the possibility of extending your brand into other product categories or if your product portfolio needs a lift on the shelf with a well-known and trusted brand, please e-mail or call me at [email protected] or 310-873-3552.