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Unacast powers the world's largest global network of proximity providers, enabling brands and retailers to retarget their customers based on offline behavior. By anonymously grouping offline and online data, Unacast offers new opportunities in ad tech worldwide.

We call it continued engagement.

Whilst the media industry is well served with platforms that enable advertisers to retarget audiences online using online data (e.g., Criteo, Adroll, Fetchback) this will only ever account for a maximum of 30% of consumers’ total activities. As the remaining 70% is spent offline, advertisers today have limited ability to adapt their advertising messaging and media spend accordingly.

Based on precise physical location, beacon and proximity technology is quickly becoming the preferred way for brands and retailers to engage with their customers in store. Unacast offers the Unacast Segmentation Engine (USE) to the world´s leading proximity solution providers to collect, segment and serve customer insight by understanding consumers’ collective offline and online behavior anonymously, in real-time.

This gives for the first time brands and retailers the possibility to retarget their offline visitors online. In addition to giving proximity solution providers incremental revenue and new product features, ad platforms incremental revenue and new campaign possibilities, and online users more relevant communication and ads.

Unacast holds best practice in offline data management and privacy guidelines. We never disclose recognizable customer data and our partners always retain full control over their own data sets.