Dr. Klaus Kerschensteiner

Whether in packaging, language, or design, I help organizations uncover the symbolic patterns that define how they are perceived and how they can connect more deeply with people.

Before founding my own consulting practice, I led various marketing teams in Passau, Bratislava, Munich, and Berlin.

Academically, my background is in media and cultural semiotics. My doctoral research focused on packaging as a medium of meaning.

What drives me is a simple question:
How does meaning move from mind to market — and from symbol to story?

Privately, I find inspiration in everyday aesthetics: the design of objects, the rhythm of language, the codes of style, and the rituals of cooking.

Feel free to get in touch through any of the links below.