Dr. Klaus Kerschensteiner

I am a Semiotician, Strategist, and former CMO who believes that every brand carries a unique inner signature.

My work explores how meaning is created, coded, and communicated in culture. Whether in packaging, language, or design, I help organizations uncover the symbolic patterns that define how they are perceived and how they can connect more deeply with people.

Before founding my own consulting practice, I led various marketing teams in Passau, Bratislava, Munich, and Berlin.

Academically, my background is in media and cultural semiotics. My doctoral research focused on packaging as a medium of meaning.

What drives me is a simple question:
How does meaning move from mind to market — and from symbol to story?

Privately, I find inspiration in everyday aesthetics: the design of objects, the rhythm of language, the codes of style, and the rituals of cooking.

If you’d like to explore the meaning behind your brand, feel free to get in touch through any of the links below.