Koen A. de Groot

Online communications specialist with over 10 years of interactive/digital experience. Successfully managed many interactive campaigns in the automotive, entertainment, financial and pharmaceutical industry. Experienced in digital agency management, client services, business strategy and sales. Specialist in the field of positioning and integrating the online interactive expertise within the (traditional) advertising agency dynamics. Other fields of interest are authenticity in advertising, social media, co-creation, crowd sourcing and online fundraising.