MKTG217 - Team Koka

We are a team of undergraduate students from Singapore Management University of Singapore (SMU), currently undertaking the marketing course MKTG217: Strategic Brand Management.

As brand managers of the product of our choice, Koka Instant Noodles, we seek to conduct a holistic, but not exhaustive, market research on Koka instant noodles so as to come out with strategic recommendations to further grow and develop the brand within the local Singapore market.

Our seven-member team consists of Yu Ting, Pyrena, Gloria, Carina, Natalina, Ian and Jeremy :)
More information about the project and us coming soon. Do check it out!