Koray Odabasi

Digital Marketing in Europe

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I am the co-founder of SM Digital and UPdigital. I have been working in the field of digital marketing and serving global brands for almost 20 years.

As of 2019, an average consumer sees hundreds of marketing messages per day and the attention span of an average internet user declined to only a few seconds.

In such an environment, my book "Digital Marketing Strategies" emphasizes "Divide and Conquer" mentality, which focuses on providing tailored marketing messages to segmented audiences.

I give speeches at conferences and at universities.

2018 version of my Digital Marketing Strategies book made it to BookAuthority's "Best Digital Marketing Books of All Time"!