Jack Kotarbinski
entrepreneur, Consultant, and business trainer in Poland
Economist, marketer, engineer, MBA. A recognized authority and international expert in the field of marketing, brand development, innovation and sales management. Mentor of startups and technology companies. Since 1990, he has been effectively and practically supporting enterprises in the development of their competitiveness.
He is listed in the ranking of 65 Polish Marketing Personalities 2021 prepared by “Widoczni.com”. Winner of the Blog of the Year 2012 Onet.pl competition in the “Professional and company blogs” category. Recognized by Whitepress in 2015 as one of the 100 Most Inspirational People in the Interactive Industry in Poland. Listed among the most influential and inspiring people of Polish LinkedIn. First prize winner in the competition for the best marketing strategy in the banking sector.
“Sztuka Rynkologii” (The Marketology), published in 2014, was awarded in the expert ranking of the 100 best marketing books published in Poland, published in 2020 by “Sprawny Marketing”. The book “50 Laws of Kotarbiński Marketing”, published in 2020, became a bestseller on the day of its premiere. Three e-books: “Sztuka Marketingu” (2013), “Druga Sztuka Marketingu” (2018) and “Third Art of Marketing” (2018) have become iTunes hits in the “Business” category.
Member of the Open Eyes Economy Summit Council and the Copy Advice team at the Advertising Ethics Council. Juror of EFFIE Awards, Superbrands Poland Awards, PRCH Retail Awards, POPAI Poland Awards. He worked in the Program Council of Forum IAB Poland. Keynote TEDx, industry conferences, business coach, advisor. International shopper marketing expert. Blogger of “Harvard Business Review Polska”. Columnist for “Forbes Polska”. Consultant of management boards of many companies. He was CMO Masterlease Poland, General Motors Company and managed POPAI Poland The Global Association for Marketing at-Retail.
He carried out projects for brands such as: Eurocash, Neuca, Mercedes Benz, Grupa Lotos, Energa, Polpharma, Coca-Cola, Orange, Balex Metal, EWE, Enea, Masterlease, Deloitte, Agros Nova, Dr. Oetker, ROCHE, Onet.pl, Kompania Piwowarska, Wirtualna Polska, Kamis, Darboven.