Yash Kothari

Two years ago, during my junior year at The Wharton School of the University of Pennsylvania, I started Prayas Analytics with Pranshu Maheshwari. Prayas allows retailers to A/B test their stores, the way eCommerce companies A/B test their websites.

I am the loyalest of Arsenal fans, a middle child, a gadget geek, a former True Ventures TEC fellow, a FIFA enthusiast, a f.lux subscriber, and a product of Mumbai, India.

I occasionally write my views of the world on my blog, Mind Mentos.