Karen Pattani-Hason

** Chosen as a Mobile Woman to Watch in 2014 by Mobile Marketer Daily **

Face it. We’re addicted to our mobile devices.

We are relying on mobile for everyday tasks. They keep our lives and our minds organized. They un-tether us from our desks and give us a sense of freedom. They amuse and occupy us when we’re bored. We feel naked without them. They connect us to the world.

The way this new obsession affects modern marketing is dramatic. How do brands authentically engage with this incredibly distracted audience, on their most intimate of devices, in the proper context?

My work with Urban Airship enables me to bring groundbreaking mobile relationship management (MRM) tools such as rich push messaging, iBeacon targeting, automated dynamic segment targeting, tracking, and reporting to brands and agency clients at scale.

http://urbanairship.com/ - MRM Market Leadership

My mobile consultancy, Method KPH, works with start-ups committed to mobile innovation.

http://aurnhammer.com -- Mobile App Ideation and Development

http://connectivecontacts.com -- Mobile Contact Management

If you think you're not quite ready ready for mobile innovation, think again.

Your customers -- and your competitors -- are already there.