KIRA KRÄMER
Berlin
I care about understanding people and I help my clients to apply ethnographic research tools in their projects in order to gain insights and frame assumptions.
Understanding people's behavior, mental models and context is the base for all innovation projects - if it's done properly, it gives you the key for ground-breaking ideas, products and services.
I work with clients from across all industries and researched everything from insurance, family planning, grocery shopping, dating to silver agers, mobility, schooling as well as online job recruiting, wellness and international collaboration.