Kristen H. Rachels
Vice President, Marketing and Communications in Atlanta, GA
Results driven marketing executive with extensive experience leading and executing go-to-market initiatives for established and high-growth technology companies. Passionate professional with functional expertise in strategically defining and tactically implementing all aspects of marketing’s responsibilities.
What I do:
Go-To-Market strategy and execution, product marketing and launch, messaging and positioning, channel and sales enablement, public relations, analyst relations, market research and analysis, cross-functional team leadership, persona development, demand and lead generation programs, digital channels, partner and event management, vendor sourcing and management, website and brand development.